RENALDO OTOO

Aspiring Strategist & Researcher

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About Me

I am a determined and focused individual who is looking for a career opportunity with scope for development.

 

I always aim to produce rewarding work, work I can look back on and be extremely proud of. From a young age marketing has always intrigued me and  I am now very passionate about branded marketing. To see how brands build a campaign from the ground up truly captivates me, as well as all the intricate research that goes into these brand activation's.

 

I am very aware and very interested in pop culture and I pride myself in being informed in today's current affairs. My passion for art, fashion, sport and music is extremely deep. I have recently started a football related blog and it touches on all the topics within modern day football. Writing for a blog is new to me, however, I have found it extremely therapeutic combining my passion and knowledge on football to produce think pieces that focus on all aspects of football.

 

Work Experience

 

COMPASS GROUP - WEMBLEY ARENA - BAR STAFF/TEAM LEADER (18/06/16 - 01/12/19)

  • During my time here I was responsible for managing my own liquor bar and my team. From a young age I have played football, so working effectively amongst a group has never been a problem for me. In this role in particular I was able to exercise my leadership qualities and cater to all my teams needs, whether that be advising my team or being that individual my team could come to for out of work matters. 

 

 

 

 

WIEDEN+KENNEDY - CREATIVE INTERNSHIP (01/10/18 - 01/03/19)

  • I was able to learn a range of industry valued disciplines within advertisement, the ins and outs of the industry. In a team, I approached live briefs for acclaimed accounts like Nike, Converse, Formula 1 and Sprite. Having an insight into how global brands work was detrimental for me. I was able to develop my own creative process, a philosophy which I follow to this day when approaching creative tasks. I was also responsible for the teams Instagram page. A majority of the materials used on the page was created by myself using Adobe creatives suites. Content ranging from short films, to pieces of graphic design and as well as utilising the 'Instagram Story' element . I oversaw the content and copy we uploaded and was given first hand experience in running an agencies social media platform, here I was introduced to the foundations of SEO's, as well as content strategy. Being introduced to content strategy helped broaden my knowledge on approaches brands use when trying to reach consumers through the social media lens. 

 

 

 

 

 

W COMMUNICATIONS - WX INTERNSHIP PROGRAMME (21/01/20 - 01/04/20)

  • I was tasked daily to surf different social media platforms for the latest trends and any reactive news my team could jump on for our clients. My knowledge on different media platforms has expanded even more, for both online and print platforms. I was also responsible for compiling media spreadsheets/media lists. Here I collated the details of journalists. With these details I was able to pitch to journalists for our clients, obtaining media coverage for a number of clients in top tier publications. A lot of my work at W was administrative and researched based, I was able to enhance my skills in these areas as well as develop organisation skills and familiarity with Microsoft office applications

W COMMUNICATIONS OCT 2020 - PRESENT - ASSISTANT ACCOUNT EXECUTIVE

  • During my time here I've had the chance to work on lots of influencer work and brand activations.

  • As well as occupying a supportive role within my team, I'm also the “eyes and ears”, identifying and suggesting media and network opportunities relevant to our clients, and also shedding light on the latest industry news through my weekly company newsletter mail-out.

    Since joining full-time, my role has been split between both an assistant account executive and also social media account executive for our social team - being one one of several members that handle W's social channels

 

 

 

 

Work Experience

 

D&AD New Blood Shift Alumni

June 2021 – present

 

Recently I've been participating in the 4-month night school designed to encourage creative and critical thinking within advertising. Through a range of

workshops, masterclasses and creative briefs hosted by industry leaders such as Adidas, Penguin and Virtue,

D&AD aims to create an accessible space for self-made talent to learn from and connect with the industry, establish a network and find job opportunities.

 

 

Contact Me